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Sekhar Kammula needs to know commercial elements

Sekhar Kammula who debuted as director with DOLLAR DREAMS tasted his first commercial success with ANAND, his next movie GODAVARI did an average business and next movie HAPPY DAYS turned out to be the biggest hit in his career. The director took long time to deliver another movie LEADER which is a launch pad of Rana’s film career. The movie is well appreciated by the critics but it wasn’t successful commercially, his last release LIFE IS BEAUTIFUL is almost like a sequel to HAPPY DAYS. Many thought that he would change the trend in Tollywood but, it’s concluded that the director has to learn the basic commercial elements to make a film super hit and can attract mass heroes like Mahesh, NTR, Prabhas and others to work with him.